Your company has grown enough to need dedicated copy and content support. It’s no longer realistic for your marketing manager to be interviewing clients, writing case studies, proofreading slide decks, and drafting web copy, on top of everything else they tackle. With your annual client conference looming, you know you’ll need more-than-usual copy support.
So, do you bring on an experienced freelancer or make a permanent hire?
Here’s why getting freelance support could be the better move.
Freelance writers charge by hour or by project. Because they aren’t permanent employees, you won’t need to cover their extended benefits or health insurance, or contribute to their retirement funds. You won’t need to provide them with a laptop as you would a full-time employee or a desk. You pay for the work you need and nothing more.
Maybe you have a lot of copy work now. But next month might not be the same. By relying on freelance copywriting support, you can add more hours and projects as necessary, depending on what your business needs. If you hire a full-time employee, they’re paid no matter what, even if their workload is light.
Because of the nature of the role, in-house writers tend to be generalists (because they have to be). But with a freelance copywriter, you can seek out someone who specializes in a specific kind of asset — landing pages, brand stories, paid ads — or in a specific industry — B2B tech, professional services or retail.
Successful freelance writers tend to have at least a decade of experience creating copy and content that converts and informs—experience they’ve gained from working for agencies, companies and nonprofit organizations.
By partnering with a freelancer with serious copy chops and a strong portfolio, you’ll get helpful insights and strategic advice that go beyond what a junior in-house writer who just began their career can offer.