Helpful words

When to choose a freelance copywriter over an in-house hire

Your company has grown enough to need dedicated copy and content support. It’s no longer realistic for your marketing manager...
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Unpacking the value of expert-led content

Thought leadership. Brand journalism. Corporate storytelling. Expert-led content has lots of names. Whatever you want to call it, this kind of in-depth content is a chance for you or your organization to share your unique expertise, experience, or point of view...
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What is editorial strategy? And why do I need it?

You’ve drafted a content strategy deck. It’s new. It’s shiny. It’s full of big, ambitious plans. One of those big plans is a series of thought-provoking articles, Q&As, and how-to...
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